Josh's FREE 55-Page Guide Teaches You:
And much more. In 30 minutes, you will understand exactly how to build a super converting landing page. Simply fill out the form to download your 55-page FREE Guide and 2 FREE Reports now!
Joshua A. Gardner
Direct Selling Systems LLC.
Dear Motivated Entrepreneurs,
I want to teach you
how to make Internet marketing a meaningful part
of your sales process. If you haven't yet, please fill
out the form on this page and get my free 55-page guide to Internet marketing.
I wrote this for
business owners who are not Internet professionals
and who want to know how to create high converting landing pages that bring in lots of new customers.
Online lead generation is not magic. Does that surprise you? The major difference with the Internet is that your prospects respond to your offers directly by contacting you. In this way, your landing page is an advertisement (Chapter VII).
Your landing page must be cultivated and trained like
your best sales manager. You need to hold your landing pages accountable to results and track your progress as you develop unique ways to get more people in the door (Chapter VI).
Each visitor is looking for something specific. If
your landing page doesn't get their attention at first glance, you won't convince them to contact you. Worse, they will abandon your site immediately for a competitor.
To stop this, your landing page needs to be structured to
trigger an immediate response. With hard work,
research and lots of testing, you can close a huge percentage of visitors to your site. In fact, you can blow away the industry average 2% conversion rate. But
first, you need the right tools. Internet Marketing
Basics gives those to you and much more. So get your free copy now by filling out this form.
Internet Marketing Is
About 3 Important Ideas:
One of our clients, Chris Roberts, was having trouble with his conversion rate and conversion cost. You'll see the "before and after" to the right on this page. But for now, let's go over the results from our initial advertising audit (Chapter XI).
Every bit of money he spent on web advertising was not yielding sales results. His cost per lead was in the range of $125 with a conversion rate of 1.8% . Chris' average retail sale is $350 with a 55% gross margin. Thus, he generates $192.50 in average gross profit per order.
But if he didn't sell basically every one of the leads, he lost money (Chapter VI).
Because if his closing ratio (new sales lead to actual order) was anything less than 65%, he is losing money on that customer!
Chris now has a 12.9% conversion rate and generates leads for $23 from his new campaigns. That means Chris only needs to sell 1 person out of 6 to break even on new customers. In fact, Chris' sales team closes 6.7 out of 10, so he's very profitable!
If you spoke to someone that told you different, they simply don't know what they're doing. In fact, most folks that claim to do Internet marketing really do not perform for their customers (Chapter VII).
How do I know?
Because I've hired so many for my own businesses in the past. I've seen them take my money and do nothing.
They find ways to charge you to manage how they spend your money!
If I could do this without a guilty conscious, my agency would make truckloads of money for doing basically nothing for our clients. We would throw up a form and a lousy landing page and generate high cost leads to keep clients happy. That's why we don't charge a percentage of spend. This is in direct conflict with a client's goals to maximize conversion and increase sales. You can stop them from taking advantage of your lack of knowledge (Chapter X).
Our landing pages generate vastly increased response to advertising. You can use them in all aspects of your marketing, not just online. In fact, what we produce is intellectual property customized to your unique business. And those unique appeals are timeless. They instantly focus demand onto your products and services. And you can track it! (Chapter XI)
"Josh is an innovator,
transforming our once
stale business model into
a pragmatic, yet dynamic
Tina Perjol, Territory Manager, The Jar Store
"The best part of working
with you is the level of
trust we have for each
Steve Pappas, Principal, Commercial RE Brokers
David Daily, CEO, Gravitron Glassware Company
"Great PPC provider and really good value for the cost, I am impressed with the amount of sales my website has generated based on optimization this team has done... awesome work!"
M.Z, Online Furniture Etailer
"We felt that they were the right firm to fulfill our Pay Per Click needs and to increase our sales through affiliate marketing. Looking forward to continuing our great working relationship with this amazing small company!"
K.P, Online/Offline Cycle Accessory Store
"Thanks for your help managing our online media programs. I've tried lots of different SEM providers but Direct Selling Systems is one step ahead of all of them!"
B.P, Oral Surgery Center
A Trade Secret That Improved My Conversion
Rate by 33%
Sounds impossible, right? Well, it isn't.And when I tell you what it is, you are going to think I'm crazy. It is so obvious and most companies simply don't do it.
All you need is (1) to send a short email to your clients asking them to answer the following question, "What tangible, measurable results have you gotten by working with us? " (2) ask them for a face pic and (3) weave their responses and face photos into your landing page. To be effective, they must be real testimonials. You will see instant results. The average improvement I've seen on my sites is 33% (Chapter VII and Chapter VIII)
Kelly Braddy, President, Heat Process Technologies
After you read Internet Marketing Basics, you'll be light years ahead of your competition. Simply put, you will know exactly how to measure and track performance on any web advertising you do (Chapter VI). Most of your competitors have never seen or heard from real professionals that have a genuine interest in their success. We do. And that's why we're teaching you the basics.
If you have the knowledge and tools to make smart decisions, you won't contact us with a sob story or tell us why "it doesn't work" Ego, pride, disappointment and false expectations seem to be rampant with Internet marketers. That's sad.
The reason they can't help you is because they don't know anything about your business. They can't possibly know your customers better than you. The basis for a great campaign is a deep understanding and investment in your customers.
A high performing landing page is the product of thorough interviews with your clients and sales people. You cannot strike oil without the right equipment.
The average lifecycle of a new pay per click customer for any agency is 11 months. So most agencies try to get as much money from you up front in the form of fees and monthly management. They charge you based on spend plus a fee up front to set up your account. Because of competition, they have lowered their pricing to the point that it makes no sense to spend any time on your business!
The truth is, their work is useless if your landing pages do not have the structure, layout, valuable content and specific triggers that drive results. (Chapter VII, VIII and IX) Most PPC companies have no idea how to sell themselves, let alone sell your products and services. Their websites are terrible and offer nothing in the way of performance guarantees.
They fish in the vast pool of web traffic to try and get you visitors at the lowest price they can. They are technical people, not salesmen.
That's easy. Read Internet Marketing Basics. You will learn how to hold people accountable for results. And by results, I mean specifically how many sales and at what profit (Chapter X). Just fill out the form to get the critical intelligence you need to make the right decisions about marketing for your business.
Your investment will never exceed your returns.
That's right. Our systems don't "cost" you anything. Any money you pay us is factored into what you will save or earn in additional dollars after launch (Chapter VI). Within a few months, you will get lots of new customers and spend less than you ever have to find new selling opportunities. And from then on, you collect the dividends. You can even hire us to do an advertising audit that reveals all your mistakes and tells you how to correct them (Chapter XI).
Your system is guaranteed to perform, unconditionally.
The system is guaranteed to work or you get your money back. As an added bonus,you can take anything we do and apply it to all other promotions- online and off. This stuff is very powerful for all your sales activities (Chapter VII and Chapter XI). If it doesn't work, you've got nothing invested.
You will discover hidden secrets that block your success.
Understand that you will be interviewed thoroughly, your customers will be interviewed and your staff will be interviewed. We will spend hours upon hours touching every aspect of your business. We will uncover the hidden gems. Things you know or don't know, but never say out loud.
You will learn how to leverage what makes you special.
Do you really know why your customers buy from you? Well, we're going to find out (Chapter VII).Then, we're going to create an appeal that keeps them coming often and without reservation. Your new landing page leverages every competitive advantage, every possible thing that could get a real prospect to buy and follows a strict process of research and testing (Chapter XI).
You can test your new ideas cheaply and effectively.
If you've been in business for any amount of time, you know how expensive new product or service launches can be. Discover if something is worth pursuing before you invest in inventory or people or time. Test your new ideas and concepts...for basically nothing.
Al Kowalski, Owner, Scorpion Computers
J. David Rossi, CEO, Healthcare Risk Specialists
Chris White, Publisher, Hartford Magazine
T.O, Life Insurance Brokers
What we do takes a lot of time, creativity, talent and energy. As such, we can only handle a few engagements at any one time and we are very selective.
The relationship with us is more of a partnership because we dedicate significant intellectual capital to make you successful. Above all, you need to be completely open minded and willing to make dramatic changes to your sales process.
If your business is mature, well managed and is wasting excess sales capacity, you are a great candidate. If you have recently lost a chunk of revenues or customers, you are a great candidate.
If you have the potential to generate vastly improved sales results, stop reading. Just fill out the form on the right. Give us details about your business and why it is unique and worth our time. We get back to you immediately.
As you can see, we're jazzed to be working with quality entrepreneurs like you that own interesting businesses. Savvy owners who can learn from us, profit from us, use us to grow.
Sandra Gunn, President, InnerImages, Inc.
Paula Capaldo, Owner, The Mill at Still River
Below are some important ways that Internet Marketing Basics will help make your business more profitable and growth oriented - immediately.
Avoid working with incompetent amateurs and people looking to con you out of your money. In Chapter VI, I tell you how to figure out your breakeven on advertising and sales lead generation. By the time your done reading this section, you will know your own numbers. You'll know exactly how much you should pay to bring in a new customer. Armed to the teeth, you can buy media that is profitable from day one.
Getting a quality landing page to the level that we provide from get-go takes hundreds of hours of testing and experience. You are getting a World Class direct selling system - built to the exact specs of your business - by a team of fun, straight-shooting Internet marketing professionals who thrive on results. Even if we don't take you on as a client, Internet Marketing Basics will be an invaluable free tool you can reference anytime to make sure you are doing the right things. Get it now.
Strong impressions build instant trust with your customers. If you want to keep it, you need to avoid making expensive mistakes. And the most expensive mistake is to have a landing page that does not hit the bull's eye. Our sales systems perform: Research. Design. Layout. Revise. Test. Revise. Optimize. Crush your competitors. This is all we do. Every day. Internet Marketing Basics covers these topics, the research required to make advertising online profitable and the ways you should change your landing page into a selling machine (Chapter VII and VIII).
A winning appeal needs to be ever present in all your advertising. That means you can grow your business faster, cheaper and more effectively as you become more experienced with translating campaigns into other offline advertisements and promotions using our proven sales systems. Most of the ideas in my book are basic blocking and tackling techniques that you can use to track response from all forms of media, including print, TV, radio, trade shows and email (Chapter VI and VII).
Have you ever worked with a company whose substandard performance hurt your business? We make it so easy to keep everything under your complete control. The numbers speak for themselves (Chapter VI). If you are unsure of your numbers and dont know how to begin, read through Internet Marketing Basics. At the back of the book is a coupon to get your very own Advertising Audit. This is a great starting point to fine-tune your numbers and ready your website for launch.
Nothing is more intoxicating than success. And no success is greater than hearing the phone ringing off the hook and new sales leads slamming your inbox. This is the power of a marketing campaign that strikes oil (Chapter VII). You will have a direct, measurable impact on your market. Can your competitors say the same thing? Get the knowledge today in my book and apply it immediately to see results.
After all my years of experience, I have to say that being in control of your advertising and marketing destiny is such a feeling of comfort. Peace of mind. Never having to worry that your money or time is wasted on things that will never deliver what you expect, need or want. The entire book is based on the concept of getting control of your advertising so that you turn it into a powerful selling tool (Chapter VI, VII, VIII and IX).
I can't stress this enough. We are serious about setting up long-term relationships with the right kind of mature business owners.
If you are serious about leveraging what you do well to grow your business, fill out the form right now. Tell us all about your unique products and services. We thrive on challenges and love discovering new business models that have real potential for a breakthrough response.
I'm waiting for you.
Joshua A. Gardner
Direct Selling Systems LLC.
PS: Everything you share with us will be held in
the strictest confidence. So tell us all about your
unique business and why it has the potential for serious growth.
PS: When I say unconditional performance
guarantee. I mean it: if our landing pages don't out-pull
what you are currently doing by at least 20%, we refund your money with no questions asked.
PPPS:For a no obligation 55-page guide, fill
out the form to the right.You will get Internet Marketing Basics completely free. It's easy and fun to learn!
Patrick Snow, Managing member, Premier Partners
Steve Borowick, Senior User Experience Designer
Mark Moore, Branch Manager, The Jar Store
Peter Begin,CEO, TAB Greater Hartford
Mike Shaw,Editor, PR Newswire Asia
Joe Lamantia, Principal, Blend Consulting
Gregory Eisen, CEO, Sportography Inc.
Josh Gardner is an entrepreneur with boundless energy and creativity. He has founded six businesses since graduating with a degree in anthropology and Chinese, Phi Beta Kappa, Summa Cum Laude from Boston University in 1997.
Having never had any formal training, Josh spent his career making expensive mistakes and learning from them. Knowing nothing but bottom line results, he's grown confident in his ability to service his customers in a way that delivers meaningful and profitable results every time.
Josh believes that salesmanship - whether in person or in print - is the key to success in life. He focuses all his energy on helping clients achieve their personal and professional goals through coaching, training and consultation.
Knowledge sharing, creative thinking and peer-to-peer learning are some of his core values. He runs all his companies with professionalism, ethics, integrity, kindness and a sense of urgency. More importantly, he feels an obligation to help people overcome the obstacles to their success and help them get past their sticking point.
A fluent Mandarin speaker, Josh has spent 15 years operating businesses ranging from logistics, to sourcing for major retailers, national distribution, private label manufacturing, ecommerce, commercial real estate and direct marketing.
Josh resides in West Hartford with his college sweetheart and their two beautiful children. Josh is passionate about family, travel, culture, languages, debate, and cooking for friends. An eternal optimist, he travels the world every chance he gets!